Was the Lost iPhone a Publicity Stunt? The Best Arguments For and Against
The ‘net is abuzz that a next-gen iPhone prototype was supposedly found in a bar and exposed on a couple of websites — Engadget with pictures, Gizmodo with video.
Here’s the timeline according to PCWorld.com:
- Someone finds an iPhone (apparently 3GS)laying in a bar.
- He attempts to find the owner.
- He turns it on and finds it is logged-on to the Facebook page of an Apple engineer.
- He decides to return it in the morning and takes it home.
- Next morning, discovers the phone has been remotely wiped clean.
- He notices the phone looks different than it should.
- Removes it’s camouflage case, discovering it is a 4G prototype.
- He starts selling it to the highest bidder.
- Gizmodo buys the device for $5000 and publishes video of it.
Now accusations have arisen these events were an Apple leak for publicity stunt purposes.
I think the best argument for this being a publicity stunt comes from someone calling him/her-self “iwinter” in this comment left on a BBC blog article about the incident:
So let’s get this straight.
A guy from Apple just happens to forget that he’s just casually carrying a trade secret, and he leaves it at a bar. A guy at the bar finds it and just happens to have the knowledge to turn it on, check the Facebook page and find out the owner after which point it conveniently whipes (convenient in that it didn’t whipe before that point) so that he can’t get any more details about the software. He then just happens to have enough knowledge about Apple iPhone versions to notice it has a front facing camera and is in a fake second case, and just happens to have the know how to take apart what is otherwise a completely sealed device.
[Snipping the part of the comment which seems completely inaccurate. — GN]
He then just happens to sell this to Gizmodo who break the story.In the meantime, Apple just happens to be told by their employee about the problem very quickly such that they can initiate the remote whiping of the device, and despite it supposedly being a sensitive trade secret, they don’t use the fact the device has GPS to track it’s location, despite clearly having the remote whipe feature in place. They just happen to not bother contacting the authorities, who could’ve traced the phone using the cell signal anyway, despite the fact Apple has a history of being extremely quick to run to the law over the slightest things, let alone something as major as a leak of a top secret product. [In a later snipped part, iwinter again refers to Apple “not contacting the authorities.” Maybe it’s a cultural thing, but in America the police don’t give a crap about stolen cell phones. I’ve read they care about that in Europe, but not here. — GN.]
Gizmodo when finding out that it was classed as stolen, just happen to admit paying for the device, and hence being guilty of paying for and handling stolen goods, a serious felony, and Apple still just happen to ask nicely for it back.
The day after everyone starts questioning the weakness of the original story, more details just happen to be released such as the name of the guy who left it in the bar, and the fact the person who found it accessed Facebook before it was whiped, and they just happen to release the name of the employee.
Really? People actually believe this stuff? Despite Apple’s known history of manufacturing leaks to generate hype, people still believe what is perhaps their weakest, most flawed story yet?
[Another snip. — GN]
I find (most of) that a fairly compelling argument (except where iwinter seems to have his/her facts wrong, such as the finder taking the phone apart, that seems to have been done by Gizmodo). I might add to it wondering about the person who took the iPhone with them rather than leaving it at the bar in case the original owner showed up. But then we know what kind of skeeze we’re dealing with when instead of returning it to the owner, though he believed he knew who that person was (and if nothing else, at a certain point has to realize the phone actually belongs to Apple), he instead started a bidding war to see how much cash he could get.
However, there is also, in my mind, a fairly compelling argument on the other side. ABC news published a story on their website about the hapless person who supposedly lost the phone. They talked to people who were actually present at the bar. They indicate that the person returned to the bar, desperate to find the device. Some quotes pulled from the ABC story:
MaryAnne Staudt, who co-owns the bar, said that Powell was upset when he returned and attempted to recover the phone….
“The poor guy was here endlessly,” said William Andrejko, who seemed familiar with Gray’s attempt to recover the phone.
Despite everything written by the commenter on the BBC site, that looks to me compellingly like someone who actually lost the device — unless Steve Jobs has gone to the trouble of hiring actors for his publicity stunts (or, for the real conspiracy theorists, paying off bar owners and patrons).
Tags: Apple Computer, Conspiracy Theories, Engadget, Gizmodo, Gray Powell, iPhone, Steve Jobs
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